A worked example. This is the kind of advertising preview we built for a real membership organisation’s website: every space marked in orange is a space that could be sold. The organisation’s name, content and prices have been removed — what is left is the shape of the site and where the spaces sit.
Why it matters for a small organisation. The preview is produced by a short program that reads the live page and writes a separate copy with the spaces added. The live site is never touched. When a space sells, the real banner goes into the site and it is rebuilt — a routine job, not a redesign.
From Floransa · Jon Loome · Norwich
A short opening line about who the organisation is for and what members get. (The real site’s wording has been removed.)
Become a memberA line about the organisation’s standard.
A line about the guides members receive.
A line about representation and events.
Title and summary removed.
Title and summary removed.
Title and summary removed.